Halfmore Privacy Policy

Privacy Policy

Last Updated: April 28, 2024

At Halfmore, we strive to empower families by transforming everyday tasks into opportunities for financial growth and education. Our mission is to create a world where every family can secure their children's financial future. We are a community rooted in the principles of innovation and inclusivity. Central to nurturing this community is our commitment to earning and maintaining your trust. This begins with being transparent about how we handle your information and upholding your fundamental human right to privacy, as we navigate the path of financial literacy and security together.

This privacy notice for Halfmore, Inc. and its affiliates (“we,” “us,” “our” or “Halfmore”) describes how and why we might collect, store, use and/or share (“process”) information about you and your family. It applies to everyone who: visits our websites that link to this Privacy Policy (the “Site”); uses our mobile applications, financial accounts and cards (collectively, the “App”); uses our platforms - including touch technologies, electronic services, social networking sites, interactive features, online services or any of our described online activities we own or control that link to this Privacy Policy (collectively, our “Platforms”) or otherwise uses the services we provide (collectively, the “Service”). For more information regarding the Service, please review our Terms and Conditions (the “Terms”).

Key terms: In this Privacy Policy, we refer to “you” as a visitor to our Site, user of our App/Platforms, and/or the individual, parent or guardian who is responsible for the account(s) you create using our Service (the “Custodian” as defined in our Terms). We use “your family” to refer to anyone affiliated with your account on the Service, such as any child or children you sign up for the Service. If you designate any other individual to be responsible for the Service, such as your spouse, or authorized user (as defined in the Terms), “your family” also includes that individual.

1. Types of Information We Collect and How

We collect the following categories of personal information:

We collect personal information from a variety of sources, including:

Cookies and other similar technologies

We use the term “cookies and other similar technologies” to refer to small data files, including cookies, pixel tags, and/or other technologies provided by your browser or associated applications.

Like many digital platforms, Halfmore, our service providers, and advertising partners may collect device information, device and usage information and other personal information automatically using cookies and other similar technologies to help us enable functionality, analytics and online advertising. These technologies include:

You are free to decline optional cookies and similar technologies if permitted by your computer, browser, mobile phone, or other device, although doing so may affect your use of the Service.

Recording and monitoring

When you call us by phone for support or use the Service’s chat features, we and our third-party vendors may monitor and record the conversations for the purposes described in this Privacy Policy, including for quality assurance, training, and service improvement. We and our third-party vendors may also collect your internet and usage information associated with your use of the Service’s chat features for the same purposes. When you use our chatbot features, or interactive voice response features over the telephone, you are not communicating with a human.

2. How We Use Personal Information

We use personal information for the following purposes:

3. How We Share Personal Information

We do not sell personal information. We may share personal information as follows:

We may also share information if the information has been aggregated, de-identified, or otherwise does not identify you personally, and otherwise with your consent.

4. Your Rights and Choices

Your choices

We provide you and your family with the following choices.

Currently, we do not alter our data collection and use practices in response to “Do Not Track” signals. To find out more about “Do Not Track”, please visit http://www.allaboutdnt.com.

Your privacy rights

Where applicable, such as California, the following rights apply to those whose interactions with us are limited to visiting our Site, signing up for newsletters or other email alerts, or otherwise communicating with us. These rights do not apply to the personal information we collect, use, or disclose about consumers who initiate or complete the process of applying for financial products or services because such information is protected by other laws, including the Gramm-Leach-Bliley Act and the California Financial Information Privacy Act. For more information about how we handle this information and your choices, see our Consumer Privacy Disclosure.

The rights described above are not absolute, and, in certain cases, we may decline your request if limitations on these rights apply or as otherwise permitted by law. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

How to Submit a Request

You may exercise your rights by reaching out to support@halfmore.co.

5. Data Retention

We may retain your personal data for as long as it is reasonably needed in order to maintain and expand our relationship and provide you with our Services; in order to comply with our legal and contractual obligations; or to protect ourselves from any potential disputes. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of such data, the potential risk of harm from unauthorized use or disclosure of such data, the purposes for which we process it, and the applicable legal requirements.

6. Security

Our information security program is managed by dedicated information security personnel with commercially reasonable information security measures to protect personal information against loss, misuse, and unauthorized access. These measures include, but are not limited to, data encryption, cyber threat detection, and internal access controls. We regularly have our information security program assessed and validated by independent security audit experts. You and your family are responsible for maintaining the security of your usernames and passwords used to access the Service.

7. Information from Children

At Halfmore, our goal is to help parents plan and manage wealth for their children, and we take our responsibility to your children seriously.

Registration

During the registration process, we ask for your mobile phone number and date of birth, which we use to determine your age and eligibility for the Service. Children under the age of 18 must register for our Service with their parent or guardian as follows:

Parental Choices and Controls

You can update or change the personal information of a child at any time through the account settings.

At any time, you can refuse to permit us to collect further personal information of a child by closing that sub-account by calling Halfmore Customer Service at 1-650-613-8088. If you close an account, we will mark the account in our database as “Closed,” but may retain personal information from the account to deactivate the account with our service providers, allow you to reactivate the Halfmore account for some period in the future, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, prevent fraud, enforce the Terms, or take other actions as required or permitted by law.

If you request that we delete your child’s personal information, we will delete as much information as we are legally permitted. Due to regulatory record keeping obligations, we may be required by law to retain some information associated with a closed account.

Site and Advertising

While we provide a Service for families, our Site is for promotional purposes only and is not intended for children under the age of 13. We do not knowingly collect any information from children under the age of 13 on our Site. If we learn that we have collected personal information from a child under 13 without the consent of the child’s parent or guardian as required by law, we will delete it.

8. Location of Services

We are headquartered in the United States and currently our Service is only intended for residents of the United States.

9. Changes to Privacy Policy

If we make any material changes to this Privacy Policy, we will change the Effective Date above. We encourage you to review this Privacy Policy to stay informed. If we make material changes and we need to provide additional notice, we will notify you via the email specified in your account or through the Service or Site.

10. Contact Us

If you have questions about this Privacy Policy or our information practices, please contact us by email at support@halfmore.co,.

Our mailing address is:

Halfmore, INC.
135 Seale Ave
Palo Alto, CA 94301

11. Notice at Collection

While you should read this Privacy Policy in its entirety, the following summarizes our practices currently and during the past 12 months regarding the categories of personal information that we collect and how we use them.

Collection and disclosure. The list below describes at a high level the personal information we collect by reference to the categories of personal information specified in the CCPA and the categories of third parties to whom we disclose it. The terms in the list refer to the categories of information and third parties detailed above in the sections entitled Types of Information We Collect and How We Share Personal Information. Information you voluntarily provide to us, such as in emails or free form webforms, may contain other categories of personal information (including sensitive personal information) not described below. We may also disclose personal information to the categories of third parties described above in the How We Share Personal Information section of this Privacy Policy.

How You Use the Services Personal Information Categories Primary Purposes of Processing Primary Recipients (Other than Service Providers) Can you Limit Sharing? How Long We Retain Personal Information
When you browse our Site

Identifiers, including IP address and online Identifiers.

Internet and other electronic network activity information, including automatically collected data, such as device and usage information, and information collected via cookies and similar technologies.

Geolocation data (e.g., Geo IP).

Inferences drawn from the information above.

To create, fund, maintain, customize, improve, and secure the Service, or otherwise provide services you request Analytics providers

Yes

  • See* “Your Rights and Choices”
See “Data Retention”
When you browse our Site

Identifiers, including IP address and online Identifiers.

Internet and other electronic network activity information, including automatically collected data, such as device and usage information, and information collected via cookies and similar technologies.

Geolocation data (e.g., Geo IP).

Inferences drawn from the information above.

To market our products and services, including for interes t-based advertising Advertising networks

Yes

  • See* “Your Rights and Choices”
Se e “Data Retention”
When you browse sign up for newsletters or other email alerts, or otherwise communicate with us

Identifiers, including name, email, IP address, and online identifiers.

Internet and other electronic network activity information, including automatically collected data, such as device and usage information, and information collected via cookies and similar technologies.

Commercial information, including your transaction history.

Geolocation data (e.g., Geo IP).

Any other information you choose to provide to us in your communications.

Inferences drawn from the information above.

To create, fund, maintain, customize, improve, and secure the Service, or otherwise provide services you request Analytics providers

Analytics providers

Yes

  • See* “Your Rights and Choices”
See “Data Retention”
When you browse sign up for newsletters or other email alerts, or otherwise communicate with us

Identifiers, including name, email, IP address, and online identifiers.

Internet and other electronic network activity information, including automatically collected data, such as device and usage information, and information collected via cookies and similar technologies.

Commercial information, including your transaction history.

Geolocation data (e.g., Geo IP).

Any other information you choose to provide to us in your communications.

Inferences drawn from the information above.

To market our products and services, including for direct marketing Advertising networks

Yes

  • See* “Your Rights and Choices”
Se e “Data Retention”
When you create an account or otherwise apply for the Services

Identifiers, including name, email, username, official identification information (e.g., SSN and driver’s license), IP address, and online Identifiers.

Personal information described in Section 1798.80(e) of the California Civil Code.

Protected classifications, including demographic information such as age, date of birth, gender, and pronouns.

Commercial information, including transaction information and financial information.

Internet and other electronic network activity information, including automatically collected data, such as device and usage information, and information collected via cookies and similar technologies.

Geolocation data (e.g., Geo IP).

Inferences drawn from the information above.

To create, fund, maintain, customize, improve, and secure the Service, or otherwise provide services you request Other members of your family No Se e “Data Retention”
When you create an account or otherwise apply for the Services

Identifiers, including name, email, username, official identification information (e.g., SSN and driver’s license), IP address, and online Identifiers.

Personal information described in Section 1798.80(e) of the California Civil Code.

Protected classifications, including demographic information such as age, date of birth, gender, and pronouns.

Commercial information, including transaction information and financial information.

Internet and other electronic network activity information, including automatically collected data, such as device and usage information, and information collected via cookies and similar technologies.

Geolocation data (e.g., Geo IP).

Inferences drawn from the information above.

To market our products and services, including for direct marketing N/A To opt out of direct marketing,  see “Your Rights and Choices” Se e “Data Retention”
When you use the App or the Platform, or otherwise use the Services

Identifiers, including name, email, username, official identification information (e.g., SSN and driver’s license), IP address, and online Identifiers.

Personal information described in Section 1798.80(e) of the California Civil Code.

Protected classifications, including demographic information such as age, date of birth, gender, and pronouns.

Commercial information, including transaction information and financial information.

Internet and other electronic network activity information, including automatically collected data, such as device and usage information, and information collected via cookies and similar technologies.

Geolocation data (e.g., Geo IP).

Inferences drawn from the information above.

To create, fund, maintain, customize, improve, and secure the Service, or otherwise provide services you request

Processing transactions

Business partners

Other members of your family

No Se e “Data Retention”



California Residents

California Civil Code Section 1798.83, also known as the "Shine The Light" law permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).

CCPA Privacy Notice

This section applies only to California residents. Under the California Consumer Privacy Act (CCPA), you have the rights listed below.

The California Code of Regulations defines a "resident's" as:

(1) every individual who is in the State of California for other than a temporary or transitory purpose and (2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose

All other individuals are defined as "non-residents."

If this definition of "resident" applies to you, we must adhere to certain rights and obligations regarding your personal information.

Your rights with respect to your personal data

Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Right to be informed — Request to know

Depending on the circumstances, you have a right to know:

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you if you exercise your privacy rights.

Right to Limit Use and Disclosure of Sensitive Personal Information

If the business collects any of the following:

you have the right to direct that business to limit its use of your sensitive personal information to that use which is necessary to perform the Services.

Once a business receives your request, they are no longer allowed to use or disclose your sensitive personal information for any other purpose unless you provide consent for the use or disclosure of sensitive personal information for additional purposes.

Please note that sensitive personal information that is collected or processed without the purpose of inferring characteristics about a consumer is not covered by this right, as well as the publicly available information.

To exercise your right to limit use and disclosure of sensitive personal information, please email support@halfmore.co or visit: support@halfmore.co.

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

Other privacy rights

You can opt out from the selling or sharing of your personal information by disabling cookies in Cookie Preference Settings and clicking on the Do Not Sell or Share My Personal Information link on our homepage.

To exercise these rights, you can contact us by visiting support@halfmore.co, by email at support@halfmore.com, or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you.


Colorado Residents

This section applies only to Colorado residents. Under the Colorado Privacy Act (CPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

We sell personal data to third parties or process personal data for targeted advertising. You can opt out from the selling of your personal data, targeted advertising, or profiling by disabling cookies in Cookie Preference Settings. To submit a request to exercise any of the other rights described above, please email support@halfmore.co or visit support@halfmore.co.

If we decline to take action regarding your request and you wish to appeal our decision, please email us at support@halfmore.co. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

Connecticut Residents

This section applies only to Connecticut residents. Under the Connecticut Data Privacy Act (CTDPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

We sell personal data to third parties or process personal data for targeted advertising. You can opt out from the selling of your personal data, targeted advertising, or profiling by disabling cookies in Cookie Preference Settings. To submit a request to exercise any of the other rights described above, please email support@halfmore.co or visit support@halfmore.co.

If we decline to take action regarding your request and you wish to appeal our decision, please email us at support@halfmore.co. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.


Utah Residents

This section applies only to Utah residents. Under the Utah Consumer Privacy Act (UCPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

We sell personal data to third parties or process personal data for targeted advertising. You can opt out from the selling of your personal data or targeted advertising by disabling cookies in Cookie Preference Settings. To submit a request to exercise any of the other rights described above, please email support@halfmore.co or visit support@halfmore.co.

Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA):

"Consumer" means a natural person who is a resident of the Commonwealth acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.

"Personal data" means any information that is linked or reasonably linkable to an identified or identifiable natural person. "Personal data" does not include de-identified data or publicly available information.

"Sale of personal data" means the exchange of personal data for monetary consideration.

If this definition of "consumer" applies to you, we must adhere to certain rights and obligations regarding your personal data.

Your rights with respect to your personal data

We sell personal data to third parties or process personal data for targeted advertising. Please see the following section to find out how you can opt out from further selling or sharing of your personal data for targeted advertising or profiling purposes.

Exercise your rights provided under the Virginia VCDPA

You can opt out from the selling of your personal data, targeted advertising, or profiling by disabling cookies in Cookie Preference Settings. You may contact us by email at support@halfmore.co or visit halfmore.co.

If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Verification process

We may request that you provide additional information reasonably necessary to verify you and your consumer's request. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request.

Upon receiving your request, we will respond without undue delay, but in all cases, within forty-five (45) days of receipt. The response period may be extended once by forty-five (45) additional days when reasonably necessary. We will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.

Right to appeal

If we decline to take action regarding your request, we will inform you of our decision and reasoning behind it. If you wish to appeal our decision, please email us at support@halfmore.co. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may contact the Attorney General to seek a resolution.